6 ways a website is important for your Nigerian small business

4 min read

If your business is not online in this era, the only thing you can be certain of is its sure demise.

There are more than 55,000 searches on Google every second. In the time it took you to take in the opening paragraph of this article, there were more than 1 million searches on Google.

Everyone reaches first for the internet when searching for information. And if they can’t find you there, again, it’s to the gibbet with your business. We are yet to find that business who will survive without customers.

Nigerians, like the rest of the world, search for information online prior to making a purchase. Your online footprint in the form of a website may be the first chance you have at making a good first impression.

Below are what owning a website of your own can fetch your business:

1. Customers can access your services always

With your website, potential customers can visit your business any time of the day, week and year.  Factors like closing hours and public holidays won’t be able to restrict their access. Since your website is operational around the clock, a customer hanging out at the beach, eating at a local restaurant, or one still relaxing in bed can easily access your website and services.

2. New customers searching online can find you

In order to gain new customers, you need to understand where your prospects go when they are looking to find products, suppliers, specific services and make a purchase. In today’s world the place where most Nigerians go is to the internet, specifically a search engine like Google.

With most business decisions starting with a search on Google, if you don’t have a website, you are losing sales on prospects looking for you on the internet.


3. It gives customers another option through which to transact with you

Having a website will be more convenient for your prospective customers. If you layer e-commerce on your website, it makes it easy for your customers to purchase from you. Many will be more likely to visit your website, than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to leave the comfort of their home. They can just find what they’re looking for on your online site.

4. Better customer relationship and advertising effectiveness

Having a website can build better relationships with your customers. You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site, you can also email updates, notices, sales, and promo information to your customers.

Also, your customers can review your products online and can also leave feedback you can use to improve your product.

Placing your website address on all of your promotional material will help you gain additional exposure, credibility and encourage the visitors to first check your site for the information they are seeking.

5. You can promote and sell your products 

Your website can serve as a profitable promotional tool for your business. Even when you can’t afford the e-commerce component, you can upload photos and give detailed descriptions of your products or services.

Furthermore, you can use your website to explain why your products or services are superior to your competitors. And cultivate leads.

6. Customers can still keep in touch when you change location

As a small business, you will probably change location more than you fancy. When you have a website of your own, your customers can still find you because you can easily update and change your contact details.

Your website is a flexible marketing tool and if your search engine optimization is done properly your business will still appear to online visitors who search for you.

Just like the physical address of your office where people can walk in to make inquiries and possibly transact with you, your website is your online office address. 

Does your business have a website? What benefit do you derive from it?


Building a website could be a long, drawn-out, expensive process. What with expensive developers, hosting cost and developers who can’t make beautiful designs. VConnect helps small businesses come online and manage their brands on the internet. We know what your business wants. Learn more at www.vconnect.com/sell


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Olumide Olayeye

Olumide Olayeye is an ardent sport lover, occasional writer and an aspiring entrepreneur.

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