Small business might not be able compete with the bigger corporations because of limited resources, but one aspect your small business has almost equal footing with bigger businesses is social media marketing, you just have to look at how organisations and businesses have used twitter to humanise themselves to appreciate this effect.
EFCC for example, gets a lot of buzz on twitter for their witty responses, while Sterling bank do not shy away from trolling rival banks. This creates very useful user engagement that small businesses can leverage.
Here are some examples of social media marketing small business can use.
Subtle brand promotion
While you are using twitter to show how approachable your business is, do not forget to subtly promote your brand. So when you post that funny meme, remember to include your logo or a call to action that directs users to your brand or a particular product you are selling.
For example, GTB bank does this very well, plugging their brand into posts about other events.
Jump on news trends
Whether it is the latest dance craze, or political events. Plugging your brand into news provides a great way to use trending hashtags. This shows your follows that you are in tune with what is going on. But be careful to not come off as insensitive when doing this.
A good example is when Dunkin’ Donuts jumped on the “is it a blue or gold dress debacle” to promote their product.
Engage your followers
Use every opportunity to get users to provide proof of them using your product or service. This serves as an effective way of showcasing your brand’s popularity. Also make sure you repost your customers’ pictures and posts from various social media platforms.
While you apply these strategies to your business, check out these effective strategies to improve your Twitter and improve traffic to your website
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