As a digitally savvy entrepreneur, you definitely will have heard about Search Engine Optimization although you may not fully understand what it entails and how it works.
So, what really is SEO?
Search Engine Optimization is the name given to activities that help increase your website performance, boost your visibility online, and increase your chances of getting found when people search for a product or service you offer.
The world has gone digital and Nigeria is not left out. Considering that these days before making a purchase people go online and the search results often influences their buying process, you are left at your peril without SEO.
SEO is very important because if potential customers can’t find you when they search for products or services you offer, then you don’t exist. The success of Nigerian SMEs, therefore, depends largely on SEO to bring in new customers, make sales and for brand awareness.
What else is there to know?
First, you need to know what your customers are searching for, that is, your ‘Keywords’. Keywords are words or phrases that are relevant to the products/services you offer.
These are words customers are most likely to enter into a search engine such as Google, Bing or Yahoo. You can use tools like Google’s keyword planner or http://keywordtool.io/ for your keyword research.
Content is King
You need to create high-quality content and share this across the web. Create useful and unique content with high engagement in mind and then repurpose this on social networks. The more your followers share and reshare, the more visibility you get.
SEO though rewarding is complicated and a lot of work, you may want to consider hiring an SEO specialist or an SEO company to take care of this for you.
However, if you choose the DIY route, you should pack the following tips on the journey with you.
- Avoid duplicate content: Your content should be unique as much as possible. Do not copy and paste.
- Do not stuff keywords: You can get penalised for this. Your keywords should appear naturally within your content.
- Labels & Titles: Always title your pages, label your images well and do not ignore the alternate text.
- Linking: Do not link to sites with non-relevant content. Make sure all redirecting links takes the user to the correct site or page.
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