Gbenga Onalaja

Gbenga Onalaja was the former Content Strategist at VConnect and blog.vconnect.com. He oversaw the VConnect Blog, an SME blog dedicated to helping entrepreneurs start and run small businesses. He specializes in long-form content, email marketing, SEO, and reporting compelling brand stories. Follow him on Twitter @onalaja_

How Nwamaka Okoye found a thriving business in her weakness: The Inside story of Housessories

  One afternoon, Nwamaka Okoye turned the middle-class Lagos home of her parents upside down. To her parents, the interior design was just fine, but that wasn’t enough for Nwamaka. One day when they were out, she moved the furniture around and rearranged them tastefully. She was eleven years old. “It’s my weakness. I have to be around nice surroundings,” she’s telling me in her office in Lagos. We are two storeys up and the city noise is only a distant hum. I take a look around and everything I see confirms her confession. A small white flower pot sits pretty to the left by the window ledge and a minimalist painting of a red lounge chair hangs behind her. Nwamaka Okoye is the CEO of Housessories , ...

Why you need a not-to-do list, and how to get started

Quick question: how long is your to-do list? You’ll notice I haven’t asked if you had a to-do list. Because it’s a given. Everyone uses a to-do list. Famous world leaders, poet, philosophers, business leaders and writers have used them. Benjamin Franklin had an impressive daily schedule: Umberto Eco, the great Italian philosopher, and novelist is so enthralled with lists that he equates it with culture. “How, as a human being, does one face infinity?” he asks.  “How does one attempt to grasp the incomprehensible? Through lists…” And he’s right. Lists make sense. They work. I love lists. But let’s not forget the question, how long is your to-do list? Mine is pretty long. ...

3 things Newton said about productivity

The laziest of us want to finish what we’ve started. This phenomenon is called the Zeigarnik Effect. We, basically, continue to remember uncompleted tasks to the point that we are psychologically forced to finish them. And what does this have to do with Newton and productivity? We are getting there. In Secondary school physics, we learned Newton’s laws of motion. There were three of them he’d published in his 1687 book, The Principia: Mathematical Principles of Natural Philosophy. 1: First Law of Motion: An object either remains at rest or continues to move at a constant velocity unless acted upon by an external force. __ 2: Second Law of Motion: F=ma. The vector sum of the forces on an object ...

5 things stopping you from getting capital for your small Nigerian business

We published our chat with Kehinde Oyeleke of Seedvest a while ago, where he talked about Nigeria’s recession and how it’s affecting small Nigerian businesses. We also talked about how Nigerian small businesses can get funding, especially with the country’s recession. Investors confidence is expected to be dwindling. Add that to the fact that SMEs are naturally hard to fund.   Here, Kehinde reveals how small Nigerian businesses can best organize their processes so they can get funding. If you are doing any of the following, getting capital for your business might be more difficult than usual: 1. You don’t have a business plan Oyeleke reckons that a business plan is an opportunity to answer core questions about the business. “You need to know what you are selling, who you are selling to. Does ...

6 podcasts every small business owner should start listening to

Let’s be honest. It’s hard not to multitask. Have you tried watching TV without trying to eat at the same time? Or keep driving while ignoring the notification light on your phone? Or keeping only one tab open on your browser? It’s hard. Humans can’t but try to multitask. It’s why podcasts are so great. They are the only healthy way to multitask. Podcasts contain oodles of information. And those focused on entrepreneurship offer incredible insights into how to grow your own business. You can listen to a podcast while cooking, working out, driving or any number of things you like to do. This is good news for a busy entrepreneur like yourself. If you are thinking of making the best of your time while gaining valuable insight on business, ...

How to drive sales to your business using VConnect for free

The best brands understand the value of being visible online. Since internet became accessible to a larger chunk of Nigerians, the marketing landscape has changed. More than 97 million Nigerians now use the internet and as much as 81% of buyers research online before buying a product. It’s the reason why so many users visit VConnect - to see what businesses to buy from or do business with. Each a time a user sees your business online, it’s an opportunity to get a new customer, client or patient.  If your page doesn’t convince them, then they will go to your competitor. How can you make sure your business is growing online through VConnect’s FREE tools? Let’s find out: 1. Engage with visitors and ...