6 steps to making your customers feel safe online

There is increasing business to be done online, Amazon is in the race to be a $1 Trillion company, while over here in Nigeria, CBN has reported an increase in online transactions.

While this is all good, I mean Nigeria recorded about N64 trillion, in electronic transactions since the implementation of the cashless policy. The bad part, of that amount 2.19 billion Naira was lost to fraudsters within that period.

So as a business owner conducting business online you understand the fears customers have about paying for goods or services online. As a customer, you also want to be assured that you will get what you paid for.

So how do you as a small business owner make your customers safe online? You can start with these steps

1. Be reachable offline too

Put your phone number in a prominent place. Most people trust a voice across the phone more than a text on a screen

Offer customer service over the phone for any inquiries made.

2. Make your store easy to find

If you have a physical store, include it on Google map with its location. Consumers feel more secure in knowing you’re not only on the Internet.

Businesses on business.vconnect.com already have this as part of their profile, so when you look up a business you can also mentally visualise where it is located.

3. Post pictures

Include a photo of your team. Just like hearing a voice on the phone, having images on the website can make you be more trustworthy. Humans are made to trust other human beings, so seeing the person behind an online store is reassuring about the safety of our data.

4. Get cyber security

Make sure the transaction is made with HTTPS (Hyper Text Transfer Protocol Secure). The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Sites with HTTPS mean that your data would not be exposed to any cyber phishing, so your customers’ information is safe on this sort of platform.  This way you are not endangering customers’ by exposing their important data to cyber criminals.

As a business owner make sure you are on platforms that offer this kind of security and as a consumer, check the site you are buying from to make sure it is secure.

Luckily, business.vconnect.com is a secure site, so your information is safe there.

5. Give customers payment options

Include several payment methods. Although trust to pay with credit cards on the Internet has increased, there are still users who prefer to pay online or pay on delivery. Include all the options allows you to capture more customers.

6. Keep your word

Lastly and perhaps most importantly, for businesses, only offer what you can deliver, one bad review can destroy your business, so treat every customer like the only one you have.

For customers, make sure you check objective reviews about the business you are about to use to get an honest feel of them, use social media and other online forums to your advantage.

Do you ever feel like you had to choose between growing your business and holding on to your life savings? Well, that fear ends now. With VConnect for Business, you can connect ready-to-buy customers. VConnect doesn’t charge you to use its dashboard that tells you what people are visiting your business and what they are doing on your page. Start connecting with real customers. Claim your business on VConnect to get access

 

Jimi Osheidu

Jimi is a content developer and screenwriter. Bizarrely, he has never been seen in the same room with Batman, leading many to believe he is indeed the Dark Knight. He refuses to comment on these claims.

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