5 rules for a successful Nigerian e-commerce website

2 min read

It is no longer a secret that are fewer risks running an e-commerce business rather than a physical store.

Think about it, the advantages are numerous; there is no need to rent an office, you can work from your home; the number of staff you require is way smaller than running a physical store; you can work from wherever you please so long as you have access to the internet.

All these make the idea of an e-commerce store appealing in Nigeria. Considering the lower cost of running this kind of business, it is no surprise that a number of entrepreneurs are willing to the plunge.

However, before you get started, there some things to consider to get your Nigerian e-commerce website on the right footing

Take your time and plan it out

There are quite a number of things to put into consideration; like what platform to use, what payment methods would be easiest for customers, delivery methods too.

You can create your own website from scratch, this will be at a significant cost but you will get a personalised site.

You can also consider collaborating with other stores to help you sell your goods, this would help you save considerable time and money promoting the products you have for sale. Platforms like VConnect offer services to help you sell your products for a reasonable cost.

Regardless of what you decide, make sure you properly carry out your groundwork.

Be easy to use

People are in a hurry online, they want the things they want quickly. Make sure your e-commerce website is at seamless as possible. Use autofill features to reduce the number of forms to be filled. The goal is to have as few number of steps from logging on to checkout as possible.

Be mobile

This links directly with the previous point, just as people want to get things done quickly, they also want to be able to do so on the go.

Most shoppers are accessing your site from a mobile device, make sure your site is optimised for the mobile experience. Get an app.

Use social media

Stay on top of your social media, use this to emphasise your brand ideals. Since you have no physical address, this is where you get to engage with your customers. Respond to enquiries, complaints and reviews as quickly as possible.

Keep improving

Understandably, it is easy to become complacent after your e-commerce website has taken off and you are experiencing steady growth. You can THEN  get lulled into a sense of security, keep looking for new ways to make the user enjoy shopping on your website. This would keep you ahead of the competition, else, you’ll be overtaken.


Building a website could be a long, drawn-out, expensive process. What with expensive developers, hosting cost and developers who can’t make beautiful designs. VConnect helps small businesses come online and manage their brands on the internet. We know what your business wants. Learn more here.


Usman is a content developer and screenwriter. Bizarrely, he has never been seen in the same room with Batman, leading many to believe he is indeed the Dark Knight. He refuses to comment on these claims.

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