Digital media is one of the important aspects of marketing in this day and age. It whittles the world down to a more manageable size, getting your potential clients in specific areas as well as the world over. It brings to you the best practices in the business that you are in and also helps you develop relevant networks. Not to mention the fact that it helps you understand the behavior of your client base in a manner that is like no other. Imagine knowing the habits of your customers, what they read, like, watch and how they think. Wouldn’t that help you in making connections that are more meaningful?
So what counts as your digital footprint, something that helps you step into this world and take in the endless bounty it has to offer? Is it a website, a social media handle, a linked in profile, registering with relevant sites, blogging? It is all of this and more!
We are here to focus on the website and its design aspects. Creative and smart designs that help you put your best foot forward. Here are 5 Best Practices in Website Designing:
Keep the branding of your website absolutely consistent. Be it the color, the logo or the tone and language of the content. You should sound like one, rather than individual voices. Consistency lends a sense of trust as the customers feel strongly about brands that know what they are and what they can do. Take care of small things like typos, pixelation of images and tampering the logo. Taking care of small details on the website go a long way.
2. Banners and Actions
Have some call to action (CTA) buttons on your website. Care should be taken in not crowding the website with too many of them and their placement as well. They should be visible and merge with the existing content of the website. Also, keep updating the banners and removing those that do not make sense.
Update the content of your website regularly. Apart from a good SEO practice, it also helps in communicating the fact that you pay attention to details. Keep adding customers and their testimonials as well in a periodic manner.
4. Fast Loading Time
Ensure that your website loads faster. We agree that the loading time of the website depends on the internet bandwidth of your potential customer, but there are practices from your end that can help. for instance, do not put up heavy images or videos. Do not load the website with too many animations and gimmicks to make it look attractive. If you are in the business of visual representation (like a photographer, an architect etc.), you can upload the portfolio as a downloadable PDF instead of posting multiple images of products.
An extremely important and yet ignored activity for a website. The general perception is that SEO costs a lot of money which you would rather invest in some other verticals of the business. There are many ways to go about SEO and yet not incur a huge cost. Register yourselves on free listing websites, have SEO handles, even purchase of multiple domain names help, keep updating your website, push the website address in your marketing collaterals (letterheads, visiting card, email signatures etc.) and many more. Consult a website designing professional for more ideas!
We hope the above ideas help. They are a good place to start from, something that you might call basic. A website should act as a tool to help your business grow and not exist as a means of only putting the information about your business out there. If you play it right, it can really help you. Get in touch with Vconnect’s verified website designing professionals to assist you with the same!