Is VConnect really for you?

VConnect has been in the Nigerian tech/business scene for a little over six years now. In this time, it has gone from trawling the streets of Lagos getting addresses of businesses to becoming the number 1 platform for business discovery and engagement. Interestingly, I still get asked “what does VConnect do?”. For users, VConnect makes it easy for you to find services, I mean very easy. I recently tried to get an apartment at Ago Palace way, the apartment is quite bare, so I knew I’ll be needing a lot of carpentry work ( I like good looking shelves), and since I wasn’t interested in lugging heavy furniture from Surulere to Ago Palace I knew I had to get a carpenter at Ago Palace. So off to vconnect.com I went to find nearby carpenters, ...

VConnect is not only giving small businesses websites, they get them to build it themselves!

In my line of work, I get to hang out with software developers often. A recurring joke is me pretending I know whether what is on their screen is C# (C-Sharp) or JavaScript. So the idea of creating a website by myself seems as far-fetched as me becoming an astronaut (really, if you know about any astronaut openings, let me know). When the guys in the product team talked about creating DIY (Do-It-Yourself) websites that would help small business owners customise their websites as they wish, I was skeptical as to how doable it would be. Fast forward to launch fo VConnect sites and I got to play around with the process, and it was as simple as promised. All you have to do is drag and drop images into the templates provided and ...

SME Conference 2.0 was rewarding (Just ask these businesses that won premium listings)

We kicked off 2017 with SME Conference 1.0 on the 19th of January, that first meeting of SMEs organised by VConnect and Facebook brought together industry leaders like Oluyomi Ojo of Prinitvo, Marek Zmylowski HotelOGA CEO, Airtel Director of Enterprise Business, Tawa Bolarin and many more. Six months later, we decided to do it again, this time around, SME Conference 2.0 was held on the 8th of June 2017, at NECA house at Ikeja, Lagos. The theme for this year's event was "Empowering the service sector". The Presentations With about 100 enthusiastic SMEs in attendance, the session started off with a keynote address by Chukuwuemeka Fred Agbata, he talked in detail about why your business needs to be online. [caption id="attachment_19409" align="alignnone" width="750"] Chukwuemeka Fred Agbata during his keynote ...

How to stay productive during Ramadan

Even with only a cursory knowledge of Islam, you are most likely aware that the month of Ramadan is one of the most important times for Muslims, requiring Muslim faithful to abstain from food and drink from sunrise till sundown. The fast can be a challenge for people participating in Ramadan, but they soldier on for the period of the fast which is around 30 days. For someone like me who has to have their morning coffee and biscuits just to function properly, the idea of not eating in the mornings for about 30 days seems like a very difficult task. I asked some Muslims in the office how they manage to stay productive during this time   Yunus, the video guy I spoke with Yunus first, ...

Why consumers don’t like ‘cool’ brands

Consumers do not want to buy from brands that Are “cool” on social media, they also do not like brands that make fun of other brands on social media. These claims aren’t mine, Sprout conducted a survey of 1,000 consumers to determine the traits they want brands to demonstrate on social and the results are eye-opening. Do not mock your fans! What annoyed the respondents the most? Making fun of your fans. 88% of consumers who answered the survey said they are annoyed when brands mock their fans. “While 75% of consumers believe there’s value in brands exhibiting humour on social, only 36% are willing to purchase from brands they believe are funny” So while you will get talked about on social media for being funny, it doesn’t necessarily ...

Get more customers by staying active on VConnect

First, a short story... Adeolu registered his laundry business on VConnect in April 2015, he figured since he didn’t have a lot of money to advertise, he could as well leverage having an online presence. He was right, with a Vconnect profile he has been able to get enquiries from customers around his location and beyond. However, lately he hasn’t been getting as many enquiries as he used to, the problem according to his VConnect customer relationship manager, was that he wasn’t getting as many enquiries and leads as he used to because he no longer as active as he used to be on VConnect. Ah! So that’s where the problem was. He has been a little too busy lately to check his business profile on VConnect and that has dropped his profile popularity on VConnect.