The kind of advertising customers REALLY want from you

The customer is king. Which is why businesses big or small, spend a lot on getting the customer’s attention. The internet is the frontier for advertising, whether you are actually spending the big bucks or using free VConnect online promotion tools, your goal is not just for customers to see you, but to ultimately patronise your business. So, as a smart businessman, you would naturally what to know what kind of advertising is most effective at the moment so you can tailor your campaign to suit these modern trends. Worry no more, the good people at Fast Company looked into the kind of content on the internet customers find most compelling, and we have the answers for you. What sticks? While more traditional advertising relies on repeating one main idea ...

Why consumers don’t like ‘cool’ brands

Consumers do not want to buy from brands that Are “cool” on social media, they also do not like brands that make fun of other brands on social media. These claims aren’t mine, Sprout conducted a survey of 1,000 consumers to determine the traits they want brands to demonstrate on social and the results are eye-opening. Do not mock your fans! What annoyed the respondents the most? Making fun of your fans. 88% of consumers who answered the survey said they are annoyed when brands mock their fans. “While 75% of consumers believe there’s value in brands exhibiting humour on social, only 36% are willing to purchase from brands they believe are funny” So while you will get talked about on social media for being funny, it doesn’t necessarily ...

Mistakes Nigerian businesses must avoid on social media

Social media is a bold new frontier for businesses big or small. While some businesses are doing great stuff and creating connections with their audience, some are not doing so well. While the most talked about social media disasters are by big brands, this does not mean small businesses do not err on social media too, think about it, there are over 16 million Nigerians on Facebook and Instagram as of April 2017 has 700 million daily active users worldwide. This large number of users on social media means is that your small business has an increased number of potential customers, however, this large number of people have such diverse backgrounds, beliefs, experiences and cultures that you have to be careful not to alienate your customers.

How to promote your Nigerian business online for free

It is essential that small businesses leverage any opportunity to grow their business, one of the ways to do this is by being online. Your small business needs a website, and you can even get one for free. However, getting a website for your small business doesn’t guarantee success. You have to do more to set your business apart from other numerous businesses online. What your business should be doing is promoting itself online. While there a number of ways to do this, as a small business owner, I bet your ears perk up when you hear ‘ free promotion', so without further ado, here are ways to promote your business online for free. 1. Online business directories Online directories are great for promoting your business online. Sites like

How your small business should handle social media backlash

You probably have noticed how susceptible brands are to a community’s perception of the brand and what it stands for. Community in this context refers to a small or large unit/group of people and this can be people on social media, a religious group of people, people of a particular culture etc. One thing most, if not all communities have in common in today’s times is social media. They share what makes them feel good as well as their grievances, news, stories and for the purpose of this post, lash out at erring brands. With 68.3 percent of internet users and one-third of the global population on social media, it’s an undeniable force and a powerful tool these communities wield that can make, mar or pose a temporary damage to a brand’s image or offering ...

6 ways to make your Nigerian brand go viral

Ever wondered why some brands go viral, what triggers it, or if there is a fairy godmother somewhere behind the scenes waving her wand? Truth is, there is no fairy godmother. It all starts with making your brand, product or idea remarkable. To shed more light on this,  we decided to share Jonah Berger’s six principles you can use to get people talking about your product or idea from his book “Contagious:Why Things Catch On”. 1. Social Currency If sharing your product or idea makes people look or feel good then they are likely to share. Why do people who buy the latest phones e.g iPhone flaunt it for everyone to see? Because it makes them feel a certain way. That’s how your product or idea should make your consumers feel. People like to ...