4 Easy Ways To Get New Customers

If you own a business, I’m sure you would have noticed that you get customers in waves. On some days, there’s an influx of customers and on some other days, well, there isn’t. I have recently, been wondering if this is where the saying “every day isn’t Christmas” originated from. What then can you do to make sure there are more days with plenty customers? Well you can try some of these methods ( I bet you haven’t tried number 4) 1. Ask For Referrals Always ask your current customers for referrals. Remember, your best source of new business is referrals from happy customers or clients.This shouldn’t be difficult if you offered an excellent service or you’re known for offering excellent services. Some customers however, may be happy to refer you but don’t ...

How these 4 Nigerian Entrepreneurs are using Online Marketing to get more customers

Last Saturday was the 3rd edition of VConnect’s SME conference. Just like the previous two editions, the conference was held in conjunction with Facebook. This edition trained businesses on how to build websites for themselves using VConnect Sites, Boosting their Business with Facebook and Online lead generation. I was there to take pictures and give social media updates, I was filling in for Abdulkareem our social media guy who isn’t feeling well at the moment, get well soon bro. The event was a great time for Nigerian entrepreneurs present at the event to share and gain new insights about online marketing. As the event was wound up, I cornered some these Nigerian entrepreneurs to ask them about their business and their impressions of the conference. Who they are [caption id="attachment_19617" align="aligncenter" width="785"]

Is Vconnect really for you?

VConnect has been in the Nigerian tech/business scene for a little over six years now. In this time, it has gone from trawling the streets of Lagos getting addresses of businesses to becoming the number 1 platform for business discovery and engagement. Interestingly, I still get asked “what does VConnect do?”. For users, VConnect makes it easy for you to find services, I mean very easy. I recently tried to get an apartment at Ago Palace way, the apartment is quite bare, so I knew I’ll be needing a lot of carpentry work ( I like good looking shelves), and since I wasn’t interested in lugging heavy furniture from Surulere to Ago Palace I knew I had to get a carpenter at Ago Palace. So off to vconnect.com I went to find nearby carpenters, ...

How to write business plan in Nigeria (and make it stand out)

A business plan is a document that shows, clearly, what your company’s plans are for the future and how it plans to achieve these objectives. Now, if you are the sole owner of your business (as is common with small companies), you might be tempted to think you already know all these things and not be bothered with creating a business plan. You are wrong, you still need a business plan. Why do you need a business plan? If you are starting a business, a business plan is essential to help determine the direction for the venture in the coming years. This document is necessary to show that your brilliant idea is indeed viable and help prospective investors understand your vision. You can refer to it regularly to ensure the business is on course with the goals ...

Why storytelling is important for Nigerian businesses

There is so much your business can do to make itself different from its rivals, one of the key things you can do is to tell a more compelling and engaging story than others are telling. Business is often about margins, the littlest margins can make all the difference. In this case let us take margins as the space in notebooks, then the actual part meant for you to write in would be the activities you do to keep your business growing, what are you doing with that empty space though? What I mean by compelling storytelling is not false advertising, rather it is the authentic origin story behind why you started the business, whether it similar Nwamaka Okoye’s of Housessories creative instincts since childhood, or Vinod Kaurani’s ...

9 signs that you are meant to be a business owner in Nigeria

The life of an entrepreneur is not for everyone, that’s fine, we are not all cut out for it. Being an entrepreneur in Nigeria also serves up its own unique challenges. To stand a chance of being a successful business owner in Nigeria, there are certain activities you have to love. Loving these activities would not guarantee your success, but will put you in good stead to create a good business. Beyond a divine voice telling you in a clear voice that you are meant to be an entrepreneur, here are nine signs you are meant to a be business owner in Nigeria. 1. Fundraising Getting funds for small businesses is a great source of concern for entrepreneurs. Whatever route you choose to raise money, whether it is from government ...