How To Get Effective & Affordable Branding In Nigeria

Corporate branding is a very essential part of running any company or business. To really understand branding, you need to know what a brand is.  A brand is the idea or image of a product or service that people can connect with or identify. Branding has to do with a unique logo, slogan or even color that can be attributed to a certain product or company. To any business owner or professional, branding sounds expensive. No, it doesn’t have to be expensive. Expensive branding doesn’t even necessarily translate to effective branding.  Branding is effective when people can easily identify your product, logo or even a slogan. This doesn’t just include you selecting a brand image, but also marketing it effectively.   We’ve put together some tips to help you create an effective brand in Nigeria: Create ...

What to consider before setting up a website for your SME

Here at VConnect we know how valuable it is for SMEs to be online, it is a crucial step for businesses to promote themselves and engage with more customers and other businesses. One of the ways businesses can do this is by getting a business website. VConnect even offers a one-month free trial when you register your business and complete your profile up to 80%. However, this post isn’t just about how to get a free website, rather it is about what to consider when creating a website for your business. 1.  Use text properly Most of the most important information about your business is communicated by text. This goes beyond just what you say, but also what tone or even font you use. All these elements have to come to ...