4 Easy Ways To Get New Customers

If you own a business, I’m sure you would have noticed that you get customers in waves. On some days, there’s an influx of customers and on some other days, well, there isn’t. I have recently, been wondering if this is where the saying “every day isn’t Christmas” originated from. What then can you do to make sure there are more days with plenty customers? Well you can try some of these methods ( I bet you haven’t tried number 4) 1. Ask For Referrals Always ask your current customers for referrals. Remember, your best source of new business is referrals from happy customers or clients.This shouldn’t be difficult if you offered an excellent service or you’re known for offering excellent services. Some customers however, may be happy to refer you but don’t ...

How to build your personal brand as an entrepreneur

You get a few seconds to make a first impression. It’s only right that you make a good one. All activities you carry out demonstrate your brand. Having a meeting, making a phone call, sending an email are all activities that demonstrate your brand. Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and what you can do for others. Being the face of your company, the strength of your personal brand often determines how people relate with your brand. A strong personal brand will reflect positively on your sales and number of your customers [PDF].

4 essential truths you need to start and run a successful SME in Nigeria

I feel almost self-conscious writing on this topic. There is no shortage of articles on the internet sharing "essential tips for the new entrepreneur" or "how to succeed as an entrepreneur." So I am hard-pressed to find what is new to add to that intimidating pool of information. But I feel a sense of responsibility to those in my immediate network and those who may share the same experiences as myself. My thoughts here will resonate with a lot of you. And you are the reason I am sharing what I think are the absolute essentials a new entrepreneur needs to lock down to start and run a successful business in Nigeria. To start and run a successful small business in Nigeria, you need to know the following truths: 1: Pick a big enough problem ...

Why you need a social media strategy for your Nigerian SME

Did you know there are 16 million active Nigerians on Facebook? With many Nigerians turning social media to their second home, you have to plan on how to take your business to them. This means you need a well-structured social media strategy to achieve this. Your business social media strategy should reflect how you intend communicating your products and services to existing and new customers. It should also indicate the platforms (eg. Twitter, Instagram) and tools (eg. text, videos, images) you will use to achieve this. Here are five reasons why you should put in place a social media strategy for your small business: 1. Nigerians are becoming more social media conscious Improved mobile connectivity has increased on-the-go social activity in Nigeria. From catching up on a friends’ updates ...

6 free resources that will help you stay focused and productive

In the Rio Olympics' 100-meter final, Usain Bolt's reaction time out of the starting blocks was 0.155 seconds. I hope your attention span is longer. Although the human brain is still a mystery, we have been able to nail down the fact that a lot about productivity revolves around discipline: how to hunker down and stay focused on one task till it's done. As a writer, I understand the difficulty of staying focused, maybe, more than anyone else. Because I am looking for inspiration and new perspectives to a story, I actively seek distractions. But then it’s hard to turn off that tap. Staying focused is a real struggle.

7 secrets to generating brilliant business ideas

On the outskirts of Lagos, Aliko Dangote is building what he says is a solution to the country’s fuel crisis. A massive 650,000 barrel-per-day refinery that is designed to turn the country’s crude oil into gasoline for consumers. Nigeria has a problem: The country is one of the world’s top oil producers, but it doesn’t have enough gasoline to fuel its struggling economy. You might wonder,  how come no one’s ever thought of a privately owned refinery? Simple answer: coming up with good ideas isn’t the easiest thing in the world. If you can think and come up with solutions to many problems around you, you are on the right path to generating business ideas that will ...