Mistakes Nigerian businesses must avoid on social media

Social media is a bold new frontier for businesses big or small. While some businesses are doing great stuff and creating connections with their audience, some are not doing so well. While the most talked about social media disasters are by big brands, this does not mean small businesses do not err on social media too, think about it, there are over 16 million Nigerians on Facebook and Instagram as of April 2017 has 700 million daily active users worldwide. This large number of users on social media means is that your small business has an increased number of potential customers, however, this large number of people have such diverse backgrounds, beliefs, experiences and cultures that you have to be careful not to alienate your customers.

How your small business should handle social media backlash

You probably have noticed how susceptible brands are to a community’s perception of the brand and what it stands for. Community in this context refers to a small or large unit/group of people and this can be people on social media, a religious group of people, people of a particular culture etc. One thing most, if not all communities have in common in today’s times is social media. They share what makes them feel good as well as their grievances, news, stories and for the purpose of this post, lash out at erring brands. With 68.3 percent of internet users and one-third of the global population on social media, it’s an undeniable force and a powerful tool these communities wield that can make, mar or pose a temporary damage to a brand’s image or offering ...

6 ways to make your Nigerian brand go viral

Ever wondered why some brands go viral, what triggers it, or if there is a fairy godmother somewhere behind the scenes waving her wand? Truth is, there is no fairy godmother. It all starts with making your brand, product or idea remarkable. To shed more light on this,  we decided to share Jonah Berger’s six principles you can use to get people talking about your product or idea from his book “Contagious:Why Things Catch On”. 1. Social Currency If sharing your product or idea makes people look or feel good then they are likely to share. Why do people who buy the latest phones e.g iPhone flaunt it for everyone to see? Because it makes them feel a certain way. That’s how your product or idea should make your consumers feel. People like to ...

4 ways to use Facebook for your business

Facebook launched 13 years ago and the way we interact with friends online hasn’t remained the same ever since. The same can be said about Facebook itself and how users use the site. While initially, the primary focus has and still remains to keep in touch with friends and family, much more than that is done these days on Facebook. Nowadays users (individuals and businesses) are using the social media platform for making important business interactions. Most especially through adverts about whatever product or service they offer. The VConnect for business Facebook page offers a different way of using Facebook as just another social media platform. Here is how it is doing this. 1. Instant messaging The page dedicated to businesses takes advantage of chat feature in Facebook to answer enquiries very quickly. So ...

Why your business needs a website and how you can get one for free on Vconnect

For small businesses every little opportunity counts, one of the ways businesses are making sure they have a competitive advantage is the internet. A website for your business is not just a statement of intent, it also makes it easier for customers to find information about your business from the convenience of a mobile device or a computer. What are the benefits of having a website There are numerous benefits to be gained by having a website for your business no matter how small the size of the business. Here are some key advantages: 1. Business credibility Reputation is everything. A website lends significant credibility to your business. A professional looking website shows how committed you are to the business. 2. More customers Having a website opens you to a customer base that you were hitherto excluded ...

5 rules for a successful Nigerian e-commerce website

It is no longer a secret that are fewer risks running an e-commerce business rather than a physical store. Think about it, the advantages are numerous; there is no need to rent an office, you can work from your home; the number of staff you require is way smaller than running a physical store; you can work from wherever you please so long as you have access to the internet. All these make the idea of an e-commerce store appealing in Nigeria. Considering the lower cost of running this kind of business, it is no surprise that a number of entrepreneurs are willing to the plunge. However, before you get started, there some things to consider to get your Nigerian e-commerce website on the right footing Take your time and plan ...