4 Easy Ways To Get New Customers

If you own a business, I’m sure you would have noticed that you get customers in waves. On some days, there’s an influx of customers and on some other days, well, there isn’t. I have recently, been wondering if this is where the saying “every day isn’t Christmas” originated from. What then can you do to make sure there are more days with plenty customers? Well you can try some of these methods ( I bet you haven’t tried number 4) 1. Ask For Referrals Always ask your current customers for referrals. Remember, your best source of new business is referrals from happy customers or clients.This shouldn’t be difficult if you offered an excellent service or you’re known for offering excellent services. Some customers however, may be happy to refer you but don’t ...

How to write business plan in Nigeria (and make it stand out)

A business plan is a document that shows, clearly, what your company’s plans are for the future and how it plans to achieve these objectives. Now, if you are the sole owner of your business (as is common with small companies), you might be tempted to think you already know all these things and not be bothered with creating a business plan. You are wrong, you still need a business plan. Why do you need a business plan? If you are starting a business, a business plan is essential to help determine the direction for the venture in the coming years. This document is necessary to show that your brilliant idea is indeed viable and help prospective investors understand your vision. You can refer to it regularly to ensure the business is on course with the goals ...

How to register a small business in Nigeria using these 5 steps

We originally posted this blog in September last year, since then a lot has changed, most especially, the links to the Corporate Affairs Commission (CAC) website are different. What we know remains important is getting your business registered properly so your investment is legally covered by law. So, here is an updated version of how to register a small business in Nigeria in 5 steps.   1. Choose your business name Choose a name that will embody both your values and your company's distinguishing characteristics. In other words, your name should convey the expertise, value and uniqueness of the product or service you intend to sell. Choose your business name wisely and try as much as possible to make sure it’s different from every other name out there. Try choosing at least two set of names that’ll be submitted for the ...

10 common entrepreneurial mistakes to avoid

Starting your own business is by no means an easy task. There are so many pitfalls along the way for the novice entrepreneur, some of these mistakes the entrepreneur learns from and becomes a better leader from the experience. There are however some mistakes that are quite common and can be easily avoided. 1. Not spending enough or spending too little The early days of your business can seem to be like walking on a tightrope, you have little funds to spare, yet huge expenses. Ensure you spend big on the important stuff, but cut out the frivolities. 2. Trying to do it all by yourself We understand that the vision for the business is all yours. However, running a business requires collaboration and a lot of learning as you go along. ...

How to improve customer retention

If the rate of customers who buy from you more than once is low, then you have to pay attention to ways of retaining your customers. With a good customer retention strategy, you get to grow your business in a sustainable way. Returning customers increase your revenue by steadily transacting with you. You will spend less on customer acquisition as your loyal customers will indirectly help you bring more customers. Want to learn how to retain your customers without paying more money on marketing or advertising? Let’s go: 1. Keep your customers happy The first thing you want to do to retain a customer is to keep them happy. It’s natural to always want to relate with someone that will leave a happy impression on you. That same logic applies to business transactions.

How to build your personal brand as an entrepreneur

You get a few seconds to make a first impression. It’s only right that you make a good one. All activities you carry out demonstrate your brand. Having a meeting, making a phone call, sending an email are all activities that demonstrate your brand. Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and what you can do for others. Being the face of your company, the strength of your personal brand often determines how people relate with your brand. A strong personal brand will reflect positively on your sales and number of your customers [PDF].