4 Easy Ways To Get New Customers

If you own a business, I’m sure you would have noticed that you get customers in waves. On some days, there’s an influx of customers and on some other days, well, there isn’t. I have recently, been wondering if this is where the saying “every day isn’t Christmas” originated from. What then can you do to make sure there are more days with plenty customers? Well you can try some of these methods ( I bet you haven’t tried number 4) 1. Ask For Referrals Always ask your current customers for referrals. Remember, your best source of new business is referrals from happy customers or clients.This shouldn’t be difficult if you offered an excellent service or you’re known for offering excellent services. Some customers however, may be happy to refer you but don’t ...

9 essential accounting tips for Nigerian small businesses

When businesses fail, a common refrain is “what happened?”. Now, there are different reasons a business might fail, quite common is that the business is simply not making enough money to stay afloat. This might not seem so evident on the surface, if the business isn’t also keeping its accounts properly, it might be too late when you realise that funds are being frittered away. These 9 tips should help you avoid this. 1. Budget and stick to it Make a budget of all your expenses and keep track of what you spend with the budget.  Especially for major projects, it's vital to plan ahead. This way, you can always be prepared. 2. Keep records of everything This will help you should track of expenses and incoming funds. This way even tiny expenses would not be overlooked.Include ...

7 tips to help survive a business disaster

7 tips to help survive a business disaster Sometimes in business, no matter how hard you try you don’t succeed at doing what you set out to do. When this happens it can be difficult to get back on track. Entrepreneur.com spoke with some successful entrepreneurs about ways to get back on your feet after a business disaster. This abridged version of the article features 7 key tips to recover if your business collapses. 1. Read history and surround yourself with friends. First, I would read history. Without a sense of history, you feel like what’s happening to you is a once-in-a-lifetime event that nobody’s ever dealt with. Understand the great falls others have recovered from. There will be peaks and valleys. When in the valleys, don’t isolate yourself. Humans are social animals. ...

5-point checklist: How to rebrand your Nigerian SME

Your business needs a brand customers can easily identify. That way, your brand is the distinguishing hallmark of your business and what type of service or product you offer. So if you haven’t thought it through what kind of brand you want, now will be a great time to do that. There are different directions you can go with this, do you want to be the warm, cheerful brand? The conservative brand? The classy brand? Whatever image you want, there are some key things you need to consider, things like how you will be perceived by your customers and your bottom line. If you already have a brand, rebranding is also necessary to give your business a fresh look. This is a perfect way to change your target market or to show you are abreast ...

Six Little-Known Methods to Get New Customers for your Carpentry Business.

One way to get new customers and even recurring sales is by keeping in mind what leads to the exact opposite of this and preventing it. If you want to get new customers for your carpentry business in Nigeria, you need to be doing the following. Build your perceived value The perception your leads and customers have about your brand can either propel you further towards success or mar your business. Your perceived value is your worth in the mind of the customer and this is dependent on how you package or repackage your brand. How you present yourself also determines the kind of customers you attract and buying behavior they exhibit. Everything from your branding to service delivery should scream your value proposition. Price your work for what it’s worth When you undersell your ...

5 marketing strategies for your Nigerian SME

As a small business owner, you are always looking for ways to get more patronage for your business. Unfortunately, traditional marketing methods are often beyond your budget. This doesn’t mean there aren’t other marketing strategies that you can apply to get more customers. However, these methods are much more cost effective and will give you the same desired results as traditional marketing. All you have to do is use these 5 strategies. Create a blog Create an interactive, regularly updated site or blog. Make sure you have relevant and useful content on your blog. Use the blog to tell the story of your brand. This will help build an audience of people genuinely interested in your business. Write consistently about topics related to your business, give an inside look into what your business is ...