How to write business plan in Nigeria (and make it stand out)

A business plan is a document that shows, clearly, what your company’s plans are for the future and how it plans to achieve these objectives. Now, if you are the sole owner of your business (as is common with small companies), you might be tempted to think you already know all these things and not be bothered with creating a business plan. You are wrong, you still need a business plan. Why do you need a business plan? If you are starting a business, a business plan is essential to help determine the direction for the venture in the coming years. This document is necessary to show that your brilliant idea is indeed viable and help prospective investors understand your vision. You can refer to it regularly to ensure the business is on course with the goals ...

5 Challenges Facing Small Business in Nigeria and their solutions

Ask anyone running a small business in Nigeria and they will let you know it is only ‘small’ in name, the challenges are enormous. The hoops business owners in Nigeria have to jump through seem endless, it takes grit and determination to build a successful business in these conditions. However, some of these challenges are not insurmountable, here are some of the challenges Nigerian businesses  face, and how you can defeat them: Insufficient funds There’s no way around it; small businesses need funds to grow from a small business to a big business and to even multinational funding. Unfortunately, most small business owners in Nigeria have no idea where to get the funds they so badly need. So what can Nigerian small business owners do? You can explore various ways of ...

10 Little-Known Ways of Getting More Customers for Your Laundry Business

As with most businesses, one of the biggest problems facing a laundry business is getting (more) customers, either from other existing businesses or from customers who prefer to do their laundry the old-fashioned way, or even from those with a washing machine at home and don’t see the need for a laundry service. Outlined here are a few ways a laundry business can attract more customers to patronize their services. 1. A memorable introduction “First impressions last longest” so the saying goes. Clichéd, but with some truth in it, a memorable opening that grabs the attention of prospective customers can bring your company to mind when they have any laundry needs. 2. Increase your social media presence We live in a world where the quickest way to get information out to a large number of people in a very ...

9 Reasons Why You Can’t Get Rid Of Pests in Your Home or Office

No one wants to have a pest-infested space. However, it is never really anyone’s choice. The great thing is we can control whether they come in to begin with, or stay at all. There are also those times that we seem to be doing everything right in our homes and offices but these pests just still come around. Here are some reasons why you can't get rid of pests in your home or office. 1. Dusty Surfaces Sometimes we don't clean our furniture and appliances as often as we should. And by neglecting these, even if for a day or two can make a comfortable home for Dust Mites. You can't completely rid your home or office of them but you can definitely try to keep their population to a minimum. All you have ...

SME Stories: First Choice Cleaning Services want to be the only choice

Cousins Olumide Salvador and Olajuwon Osinowo started First Choice Cleaning Services in January  2016. It wasn’t an ideal time for them to launch a new business venture, they were both fresh out of the University of Lagos where Olumide studied Pharmacy and Juwon studied English and International Relations. Regardless of the less than ideal beginnings, they took the plunge and the business has grown, with a ridiculously low price model and the promise of free pickup and delivery anywhere in Lagos, these cousins are challenging how dry cleaning should be done. We met with Olumide in Surulere (Juwon was not in town) to talk about those early days, the challenges they face right now and their plans for the business. Why a drycleaning outfit instead of a ‘cool’ business? You need to know that business depends ...

Why consumers don’t like ‘cool’ brands

Consumers do not want to buy from brands that Are “cool” on social media, they also do not like brands that make fun of other brands on social media. These claims aren’t mine, Sprout conducted a survey of 1,000 consumers to determine the traits they want brands to demonstrate on social and the results are eye-opening. Do not mock your fans! What annoyed the respondents the most? Making fun of your fans. 88% of consumers who answered the survey said they are annoyed when brands mock their fans. “While 75% of consumers believe there’s value in brands exhibiting humour on social, only 36% are willing to purchase from brands they believe are funny” So while you will get talked about on social media for being funny, it doesn’t necessarily ...