What are leads and why you should be interested

What are ‘Leads’? You might have heard of a lead defined as various things. Here at Vconnect, leads are potential customers who have expressed an interest in using a service you provide. These are not people just browsing through, these are people looking to actually hire your service. How it works When a user on the Vconnect expresses interest in a service, we request for details of what they are looking for based on the requirements for rendering that service. For example, if the user is looking for fumigation services, they would provide information about the type of pest, the size of the building, what day of the week they would like the exercise carried out and other details. Same way, if it is catering services the ...

How To Get Effective & Affordable Branding In Nigeria

Corporate branding is a very essential part of running any company or business. To really understand branding, you need to know what a brand is.  A brand is the idea or image of a product or service that people can connect with or identify. Branding has to do with a unique logo, slogan or even color that can be attributed to a certain product or company. To any business owner or professional, branding sounds expensive. No, it doesn’t have to be expensive. Expensive branding doesn’t even necessarily translate to effective branding.  Branding is effective when people can easily identify your product, logo or even a slogan. This doesn’t just include you selecting a brand image, but also marketing it effectively.   We’ve put together some tips to help you create an effective brand in Nigeria: Create ...

How these 4 Nigerian Entrepreneurs are using Online Marketing to get more customers

Last Saturday was the 3rd edition of VConnect’s SME conference. Just like the previous two editions, the conference was held in conjunction with Facebook. This edition trained businesses on how to build websites for themselves using VConnect Sites, Boosting their Business with Facebook and Online lead generation. I was there to take pictures and give social media updates, I was filling in for Abdulkareem our social media guy who isn’t feeling well at the moment, get well soon bro. The event was a great time for Nigerian entrepreneurs present at the event to share and gain new insights about online marketing. As the event was wound up, I cornered some these Nigerian entrepreneurs to ask them about their business and their impressions of the conference. Who they are [caption id="attachment_19617" align="aligncenter" width="785"]

Kemi Ajiboye of Crystal Shine Skin Clinic’s mission to fix Nigeria’s bleaching menace

The name Crystal Shine struck a nice note with me. It reminded me of porcelain clear skin, or in my case, more like ebony wood or onyx. What I am saying is the name inspired thoughts of naturally beautiful skin. So when I got to the Opebi office of Crystal shine beauty care I knew I was going to learn more about skin than I had ever known. I mean, you don’t give your outfit that kind of name without knowing what you are doing, do you? My conversation with Mrs. Oluwakemi Ajiboye, who is the Founder and CEO of Crystal Shine was quite the eye-opener. The mother of three daughters has extensive experience in skin care therapy. Armed with a first degree in Biochemistry and post graduate degrees in Aesthetic Medicine, Cosmetic Chemistry, ...

Is Vconnect really for you?

VConnect has been in the Nigerian tech/business scene for a little over six years now. In this time, it has gone from trawling the streets of Lagos getting addresses of businesses to becoming the number 1 platform for business discovery and engagement. Interestingly, I still get asked “what does VConnect do?”. For users, VConnect makes it easy for you to find services, I mean very easy. I recently tried to get an apartment at Ago Palace way, the apartment is quite bare, so I knew I’ll be needing a lot of carpentry work ( I like good looking shelves), and since I wasn’t interested in lugging heavy furniture from Surulere to Ago Palace I knew I had to get a carpenter at Ago Palace. So off to vconnect.com I went to find nearby carpenters, ...