How to get better respones from customers? Write better emails

Email. That communication that closely resembles letter writing of yester years, but doesn’t require a day or weeks wait - depending on where you are sending it to- before it gets delivered. If you have been communicating via email with customers and you’re not getting the kind of responses you want, then maybe you have not been observing good email etiquette. That is such a thing, bad email etiquette even got a worker fired. Here are ways you can craft better emails to get favourable responses and generally make you sound like a decent person. 1. Write appropriate a relevant subject line I struggle with this also, getting the right subject line for your email can be the difference between a response or getting banished to the trash folder. The trick ...

10 reasons it’s never too late to start your small business

While starting a business early gives you a headstart, embarking on the journey of entrepreneurship later in life has its advantages, This article culled from thebalance.com gives us 10 valid reasons why it is never too late to start a small business. 1. You have life experience. The most obvious and undeniable benefit of starting a business later in life is the fact that you now have years of life experience to pull from in your new venture. You are seasoned in the ways of the world, and you have a level of business acumen that you didn't have in your 20s. You are more patient and willing to take each step in the business startup process (even the steps that aren't a lot of fun) one-by-one in order to give your business ...

7 other places your small business can get funds

Our series of places to get funding from continues. This week, we are featuring 7 of such places that offer to fund different types of businesses. Look through and see if any of them are offering what you are looking for. 1. YIEDP- Youth Innovative Entrepreneurship Development Programme Launched in 2016, this Heritage Bank and CBN initiative, in its pilot phase, seeks to create opportunities for about 10,000 youths and is open to artisans, youth corps members and those with not more than five years of post-NYSC experience. Collateral requirements for the participation in the program include assets such as academic and NYSC certificates, third-party guarantees and other moveable assets for all the successful candidates. More information here. 2. US African Development Foundation USADF USADF’s funding agreements range between $50,000 ...

Why storytelling is important for Nigerian businesses

There is so much your business can do to make itself different from its rivals, one of the key things you can do is to tell a more compelling and engaging story than others are telling. Business is often about margins, the littlest margins can make all the difference. In this case let us take margins as the space in notebooks, then the actual part meant for you to write in would be the activities you do to keep your business growing, what are you doing with that empty space though? What I mean by compelling storytelling is not false advertising, rather it is the authentic origin story behind why you started the business, whether it similar Nwamaka Okoye’s of Housessories creative instincts since childhood, or Vinod Kaurani’s ...

Vinod Kaurani of Mayfair Travels on the secret to staying relevant as a Nigerian SME

Vinod Kaurani has been in Nigeria for as about as long as I have been alive and I have been around for a fair bit of time. With a primary school education in Ibadan, secondary school and tertiary education in India and the UK respectively, Vinod, the Managing Director of Mayfair Travels Nigeria Ltd has been involved in business in Nigeria for over three decades. We sat with Mr. Kaurani to talk about the beauty, motivation and challenges of running a  small business in Nigeria. Even though the travel and tours company has been in operation for about 31 years, and consider themselves an SME, they have kept with the times, launching  Tripberry an online ticketing website in 2016. We started our talk by delving into their latest development.

Lessons small businesses can learn from Nwamaka Okoye’s success with Housesorries

VConnect is all about small businesses, so when we find small businesses that have grown to become identifiable brands we are quick to spread the word about them. Not long ago we spoke with Nwamaka Okoye of Housesorries, she shared insight into how her furniture making business has found success using locally sourced materials and a completely local production process. She gave some tips into starting and running a furniture business in Nigeria, what we realised is that these tips would also serve business owners running other types of businesses in Nigeria. So, here are Nwamaka Okoye’s tips to help you run a successful business in Nigeria.   Nwamaka Okoye’s 10 tips for starting and running a furniture business in Nigeria 1. Believe in yourself 2. Hire for the long ...