toyin ajileye

How your small business should handle social media backlash

You probably have noticed how susceptible brands are to a community’s perception of the brand and what it stands for. Community in this context refers to a small or large unit/group of people and this can be people on social media, a religious group of people, people of a particular culture etc. One thing most, if not all communities have in common in today’s times is social media. They share what makes them feel good as well as their grievances, news, stories and for the purpose of this post, lash out at erring brands. With 68.3 percent of internet users and one-third of the global population on social media, it’s an undeniable force and a powerful tool these communities wield that can make, mar or pose a temporary damage to a brand’s image or offering ...

6 ways to make your Nigerian brand go viral

Ever wondered why some brands go viral, what triggers it, or if there is a fairy godmother somewhere behind the scenes waving her wand? Truth is, there is no fairy godmother. It all starts with making your brand, product or idea remarkable. To shed more light on this,  we decided to share Jonah Berger’s six principles you can use to get people talking about your product or idea from his book “Contagious:Why Things Catch On”. 1. Social Currency If sharing your product or idea makes people look or feel good then they are likely to share. Why do people who buy the latest phones e.g iPhone flaunt it for everyone to see? Because it makes them feel a certain way. That’s how your product or idea should make your consumers feel. People like to ...

13 Home service businesses you can start now

Got time to spare and space to work from at home? Become an entrepreneur from the convenience of your home with any of the 13 home based businesses below. These businesses are easy to start and require little or no capital. Home service businesses you can start 1. Information Marketing  People are always searching for information. Find your niche, leverage what you know, write a detailed Ebook and sell on Amazon. 2. Drop shipping Drop shipping means listing the products or merchandise of another for sale and only ordering from the supplier when you have gotten an order. With this method, you don’t need to have an inventory and you can start with Zero Capital. Just scour stores around, get the images and prices of products you want to sell to showcase, when you get orders, sell ...

Nigerian SMEs: 15 SEO Tips to Beat Your Competitors

Why have a website no one is seeing? Customers don’t just come to your websites, you need to promote them. SEO - Search Engine Optimization helps to increase your chances of getting found by your potential customers. Whatever online presence you may have is of no relevance if you are not making sales. Without SEO, you leave the market share for your competitors to happily grab it all. Hence, you cease to exist online. Here are tips that will help you beat your competitors in the long run if you stick at it. 1. Draw traffic with relevant keywords. Choose keywords with low competition. Stick to using specific narrowed down long-tail keywords as this will help you rank higher rather than using generic keywords. 2. Focus more on content creation than on curation. Create unique relevant ...

SEO & Nigerian SMEs : Everything you Need to Know

As a digitally savvy entrepreneur, you definitely will have heard about Search Engine Optimization although you may not fully understand what it entails and how it works. So, what really is SEO? Search Engine Optimization is the name given to activities that help increase your website performance, boost your visibility online, and increase your chances of getting found when people search for a product or service you offer. The world has gone digital and Nigeria is not left out. Considering that these days before making a purchase people go online and the search results often influences their buying process, you are left at your peril without SEO. SEO is very important because if potential customers can’t find you when they search for products or services you offer, then you don’t exist. The success of Nigerian ...

Six Little-Known Methods to Get New Customers for your Carpentry Business.

One way to get new customers and even recurring sales is by keeping in mind what leads to the exact opposite of this and preventing it. If you want to get new customers for your carpentry business in Nigeria, you need to be doing the following. Build your perceived value The perception your leads and customers have about your brand can either propel you further towards success or mar your business. Your perceived value is your worth in the mind of the customer and this is dependent on how you package or repackage your brand. How you present yourself also determines the kind of customers you attract and buying behavior they exhibit. Everything from your branding to service delivery should scream your value proposition. Price your work for what it’s worth When you undersell your ...