Jimi Osheidu

Jimi is a content developer and screenwriter. Bizarrely, he has never been seen in the same room with Batman, leading many to believe he is indeed the Dark Knight. He refuses to comment on these claims.

How to stay productive during Ramadan

Even with only a cursory knowledge of Islam, you are most likely aware that the month of Ramadan is one of the most important times for Muslims, requiring Muslim faithful to abstain from food and drink from sunrise till sundown. The fast can be a challenge for people participating in Ramadan, but they soldier on for the period of the fast which is around 30 days. For someone like me who has to have their morning coffee and biscuits just to function properly, the idea of not eating in the mornings for about 30 days seems like a very difficult task. I asked some Muslims in the office how they manage to stay productive during this time   Yunus, the video guy I spoke with Yunus first, ...

How to write business plan in Nigeria (and make it stand out)

A business plan is a document that shows, clearly, what your company’s plans are for the future and how it plans to achieve these objectives. Now, if you are the sole owner of your business (as is common with small companies), you might be tempted to think you already know all these things and not be bothered with creating a business plan. You are wrong, you still need a business plan. Why do you need a business plan? If you are starting a business, a business plan is essential to help determine the direction for the venture in the coming years. This document is necessary to show that your brilliant idea is indeed viable and help prospective investors understand your vision. You can refer to it regularly to ensure the business is on course with the goals ...

5 Challenges Facing Small Business in Nigeria and their solutions

Ask anyone running a small business in Nigeria and they will let you know it is only ‘small’ in name, the challenges are enormous. The hoops business owners in Nigeria have to jump through seem endless, it takes grit and determination to build a successful business in these conditions. However, some of these challenges are not insurmountable, here are some of the challenges Nigerian businesses  face, and how you can defeat them: Insufficient funds There’s no way around it; small businesses need funds to grow from a small business to a big business and to even multinational funding. Unfortunately, most small business owners in Nigeria have no idea where to get the funds they so badly need. So what can Nigerian small business owners do? You can explore various ways of ...

SME Stories: First Choice Cleaning Services want to be the only choice

Cousins Olumide Salvador and Olajuwon Osinowo started First Choice Cleaning Services in January  2016. It wasn’t an ideal time for them to launch a new business venture, they were both fresh out of the University of Lagos where Olumide studied Pharmacy and Juwon studied English and International Relations. Regardless of the less than ideal beginnings, they took the plunge and the business has grown, with a ridiculously low price model and the promise of free pickup and delivery anywhere in Lagos, these cousins are challenging how dry cleaning should be done. We met with Olumide in Surulere (Juwon was not in town) to talk about those early days, the challenges they face right now and their plans for the business. Why a drycleaning outfit instead of a ‘cool’ business? You need to know that business depends ...

Why consumers don’t like ‘cool’ brands

Consumers do not want to buy from brands that Are “cool” on social media, they also do not like brands that make fun of other brands on social media. These claims aren’t mine, Sprout conducted a survey of 1,000 consumers to determine the traits they want brands to demonstrate on social and the results are eye-opening. Do not mock your fans! What annoyed the respondents the most? Making fun of your fans. 88% of consumers who answered the survey said they are annoyed when brands mock their fans. “While 75% of consumers believe there’s value in brands exhibiting humour on social, only 36% are willing to purchase from brands they believe are funny” So while you will get talked about on social media for being funny, it doesn’t necessarily ...

Natural ways to rid your home of pests

Pest control can be difficult, you could fumigate your building, but the pesticides used can sometimes also be harmful to you. There are precautions you have to take when you want to fumigate your building. However, you could also go the alternate route and try natural methods that will help you get rid of pests safely. Check nets and clean gutters If you have an invasion of flying insects like houseflies and mosquitoes, you should think of how to prevent them from getting into the building in the first place. Check that your window nets are not torn or weak around the edges. Also, ensure the gutters around you are not holding water for these insects to breed in. if you are having trouble completely clearing the ...