Jimi Osheidu

Jimi is a content developer and screenwriter. Bizarrely, he has never been seen in the same room with Batman, leading many to believe he is indeed the Dark Knight. He refuses to comment on these claims.

The kind of advertising customers REALLY want from you

The customer is king. Which is why businesses big or small, spend a lot on getting the customer’s attention. The internet is the frontier for advertising, whether you are actually spending the big bucks or using free VConnect online promotion tools, your goal is not just for customers to see you, but to ultimately patronise your business. So, as a smart businessman, you would naturally what to know what kind of advertising is most effective at the moment so you can tailor your campaign to suit these modern trends. Worry no more, the good people at Fast Company looked into the kind of content on the internet customers find most compelling, and we have the answers for you. What sticks? While more traditional advertising relies on repeating one main idea ...

6 steps to making your customers feel safe online

There is increasing business to be done online, Amazon is in the race to be a $1 Trillion company, while over here in Nigeria, CBN has reported an increase in online transactions. While this is all good, I mean Nigeria recorded about N64 trillion, in electronic transactions since the implementation of the cashless policy. The bad part, of that amount 2.19 billion Naira was lost to fraudsters within that period. So as a business owner conducting business online you understand the fears customers have about paying for goods or services online. As a customer, you also want to be assured that you will get what you paid for. So how do you as a small business owner make your customers safe online? You can start with these steps 1. Be reachable offline too Put your ...

6 advantages of being a small business in Nigeria

Running your own small business means being an underdog, most of the time, but being small has its advantages, just look at Antman from the Avengers, he can crawl into spaces the bigger guys can not get to, wrecking all so awesome damage there. Okay, maybe that isn’t an ideal analogy, but what I am saying is there are some great benefits to being tiny that provide small businesses with huge advantages compared to bigger businesses. These advantages can provide you with effective tools to compete against bigger rivals. So here, just to remind you, are six great reasons why being a small business is an amazing thing.  1. Lower overhead By being small, your business requires fewer resources to operate and maintain. Your lower overhead costs can allow you to offer a cheaper ...

HOW TO EASILY PAY YOUR TAXES IN NIGERIA

Taxes are an important avenue of revenue generation for the government, as individuals and business owners paying taxes help give back to the government and contribute to development. All business registered in Nigeria are expected to pay the Companies Income Tax (CIT). Partnerships and ventures are expected to pay the Personal Income Tax (PIT) which is administered either as – PAYE (Pay-As-You-Earn) taxes from employment (employees) or Taxes from a self-employed person. Say what you will about Nigerian government organisations, but you have to admit that there is an attempt to automate a lot of government processes, reducing the time and rigor involved in doing things as simple as registering your business with the CAC or filing taxes. Following that trend, the Federal Inland Revenue Service FIRS has introduced ...

How to stay productive during Ramadan

Even with only a cursory knowledge of Islam, you are most likely aware that the month of Ramadan is one of the most important times for Muslims, requiring Muslim faithful to abstain from food and drink from sunrise till sundown. The fast can be a challenge for people participating in Ramadan, but they soldier on for the period of the fast which is around 30 days. For someone like me who has to have their morning coffee and biscuits just to function properly, the idea of not eating in the mornings for about 30 days seems like a very difficult task. I asked some Muslims in the office how they manage to stay productive during this time   Yunus, the video guy I spoke with Yunus first, ...

How to write business plan in Nigeria (and make it stand out)

A business plan is a document that shows, clearly, what your company’s plans are for the future and how it plans to achieve these objectives. Now, if you are the sole owner of your business (as is common with small companies), you might be tempted to think you already know all these things and not be bothered with creating a business plan. You are wrong, you still need a business plan. Why do you need a business plan? If you are starting a business, a business plan is essential to help determine the direction for the venture in the coming years. This document is necessary to show that your brilliant idea is indeed viable and help prospective investors understand your vision. You can refer to it regularly to ensure the business is on course with the goals ...